Organizational knowledge is critical to understand the needs of the customer. Customers purchase items that they need, and organizational knowledge is often acquired through sales makers' experiences or previous employees.
Almost every organization publishes a strategic plan for its investors, Congress, or other interested parties. Access to their strategic plans, outside of those required by the United States Congress, can be a challenge, although attainable. There are several “sources” to get a closer look at the objectives of an organization. They include:
Budget projections and plans
Presentations and many others..
Finding the organizations knowledge
Organizational knowledge collection often requires the use of a search engine and the Internet. Start by asking the simple questions; in this example, we will look for data points on how to expand our Health Care Business. Using a search engine: "challenges for Inova care”, the search results produce several articles and information. I have listed a few of those URLs below:
https://www.inova.org/about-inova/sustainability/creating-healthier-hospitals (an article online and led to a YouTube video (over an hour) and a 14 page PDF file)
If you are stuck on what the key phrases may be, you can leverage Google keyword planner (ads.google.com) and start exploring potential key. Using the keyword planner from Google, I searched for "challenges in healthcare." From that search, I received 103 keyword ideas. I can then use the 103 keywords to continue my research (see video at https://www.youtube.com/watch?v=SfEoSHHoUW8 ).
The amount of information can be overwhelming
Based on information found within these files, you can discover other key phrases that can be used in the search engine. At the end of this exercise, you could have hundreds of documents, and may ask yourself, "how can I make any of this information actionable?", and with technology, you can.
ACATEE RRS (https://www.acatee.com/acatee-rrs) allows you to create areas of interest or topics, add multiple key phrases, and enable the AI to find documents that have the most “value” (topics that you have declared as important). Using the ACATEE RRS you can “speed read” (with the help of an AI), through 100's of documents to gain a better understanding of the customer.
Using ACATEE RRS and Google Ads to save time and increase efficiency
Getting started with ACATEE RRS can be done through downloading key phrases templates from ACATEE.com, for example, wireless technology, information technology, cybersecurity, cloud, and other topic areas. You can also create your own templates for ACATEE RRS using a spreadsheet if desired.
If you have no idea what key phrases to look for within the downloaded documents, perhaps read one of the documents and highlight areas of interest within the document. Once you’ve completed your reading, copy the key phrases/highlighted information into topic areas found within ACATEE RRS. It is really that simple. Now that you have created a custom template, allow the ACATEE RRS AI to look through all the downloaded information in minutes for the key phrases/highlighted information.
At the conclusion of this exercise, you will have a consolidated view of what interests a specific organization, and a reference to which of the downloaded documents may require additional in-depth reading. Using technology, in the example, Google Keyword Planner and ACATEE RRS you will save time and reduce your workload to focus on relevant information.