Proper messaging will increase WIN ratio

With the rate of change related to technology, coupled with modern-day social marketing, delivering the proper message in the proper format is a substantial challenge for many organizations. The key steps of understanding driving customer revenue are to understand the customer, align the customer needs to your products, and communicate using effective messaging.


An easy way to find the messaging that will work for your area of interest may be available for ads.google.com. Using the key phrase of “healthcare”, Google will provide you with multiple words that can be used within SEO advertising campaigns. Remember that the terms that cost the most to be at the top of the page are sometimes valuable terms, as individuals search for these terms frequently.



Additionally, you may want to visit trends.google.com which provides you with interest levels of a specific keyword/key term that you have decided will drive business to your organization. The trends analysis also provides geographic location as to where that term is used most frequently, as well as additional suggestions for key phrases and words.



Messaging is a critical component of being successful at whatever it is that you decide to sell. When speaking with a customer, it’s always advantageous to understand common words and phrases used in that industry. Simply start with generic terms, like healthcare, and work your way down to more meaningful words that apply directly to the products that you sell.

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